Kevin Berrey

Meeting some amazing entrepreneurs, both future and battle-scarred, whose visions for revitalizing New York are admirable and fresh.

Interesting to see such Awards in sync with the work we’ve been doing for PR + client

Next week I’ll post Jason Moriber of Wise Elephant’s seminar on “active” marketing for creative pros on http://ping.fm/gVTIa

Farewell Kodachrome. We’re losing some of the best capture technology with the deaths of this and polaroid. http://ping.fm/BfYLx

Screaming Panda produces EPK featuring the new flagship Barnes & Noble on the UES – http://ping.fm/S9Z4P

Last Friday Barnes & Noble opened this new flagship store on East 86th and Lexington. Here’s a packaged introduction to the store which is hosting some pretty cool events, like Lewis Black tonight, and much more in the coming weeks and months. I produced this for broadcast PR purposes and wanted to develop it as something that could live on the web as well. Hence, a new video player customized to fit seamlessly into my blog.

Custom white-label players are a beautiful thing for producers like me and my colleagues at Screaming Panda. Using Brightcove to deploy my designs and publish my content, I find it is a very versatile tool. I’m curious to explore some of the other top online video platforms, but I would be surprised if they can improve upon Brightcove’s implementation. Their players are highly customizable.

Perhaps this should be the beginning of a showdown between the top the online video platforms. Whether that is the next step or not, cheers to videos potentially leading people to bookstores to read more books.

Screaming Panda + Reeps 1 from Screaming Panda on Vimeo.

BE ON THE LOOKOUT!

Here is Michel Gondry’s portrait of me drawn from my facebook profile picture. I have a deep respect for Gondry’s work, which I first discovered in his music videos. He is a champion of the kind of creative approach to storytelling that really engages audiences by pushing and toying with visual expectations.

I think this was a bold and smart move on Gondry’s part, to personalize the making of his art and to express himself in a classical form that is at the same time a mass-produced product. Using the Internet to power such creative work is precisely what one should hope for from technology. It’s not a way of destroying time-tested forms of creating content, but of refashioning how that content is distributed what can be done with it to connect people. It is brilliant marketing.

Note: I’m not so miffed in the picture, or real life. But, hey, it adds character. It tells more of a story considering there is a couple making out (unbeknownst to me at the time) in the background.

Michel Gondry's drawing of Kevin Berey